Client: Hisense
(2025)
In March 2025, Hisense — an established global leader in consumer electronics and home appliances, unveiled its latest lineup of TVs, laser projectors, and smart appliances at a CWC and NBA-themed media event in New York City. The event served more than just a product launch — it was a carefully curated visual experience that blended innovation, sport culture, and lifestyle storytelling. Through immersive, hands-on installations and bold spatial design, Hisense successfully engaged Gen Z audiences and tech media alike, reinforcing its connection to global sports and forward-thinking technology.
Instead of hosting a conventional afterparty, Hisense elevated the experience by inviting creators and media guests to private suites at Madison Square Garden for the Knicks vs. Clippers game, turning the night into a premium bonding experience that helped deepen relationships with key industry voices.
As part of Hisense’s 2025 product launch event, we created a premium coffee table book showcased at the press event. This book served as a curated visual narrative, introducing Hisense’s core brand values, global sponsorships, and an in-depth look at the company’s 2025 product lineup. From layout design to content structure, our goal was to craft a refined and immersive brand experience that resonated with international media, partners, and attendees.
• Art Direction
• Layout Design
• Typography
• Production Design
